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Divya Jyot School

Divya Jyot School is a CBSE school in Ahmedabad. The focus was to improve admission visibility and help parents find the school easily online.
We worked on SEO, social media, paid ads, and website development. Separate websites were created for different locations to improve local search presence. Content and pages were structured to clearly explain admissions, facilities, and school information. Search optimization helped improve rankings for school and admission-related queries. Social media supported this with regular updates, activities, and school communication.

Project Scope

SEO, Social Media, Paid Campaigns, Website Development

Platforms Covered

SEO, Social Media, Paid Campaigns, Website Development

Key Focus Areas

Admissions, Search Visibility, Parent Reach, Content

Execution Focus

Admissions, Search Visibility, Parent Reach, Content

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Content & Communication Execution

Created simple and clear content focused on school activities, admissions, and student life. The content helped parents understand the environment, facilities, and overall learning experience.
Worked on website content, admission pages, and blogs to improve clarity and search visibility. Social media content highlighted events, achievements, and day-to-day school updates. Video content was used to showcase real school moments and build better connection with parents.
  • Social Media Creatives for Activities & Admissions
  • Website Content & Admission Pages
  • Blog Content for Parent Queries
  • Video Content for School Activities
  • Content in English & Gujarati

EXECUTION HIGHLIGHTS

Integrated Digital & Admission Communication

Social Media Management

Maintained regular posting focused on school activities, events, and admission updates to keep parents engaged and informed.

Creative & Visual Design

Designed simple and engaging creatives to showcase student life, achievements, and school environment in a clear way.

Content & Website Support

Updated website pages and blogs to improve clarity around admissions, facilities, and school information, making it easier for parents to navigate.

WEBSITE DEVELOPMENT

Multi-Site Setup for Better Local Visibility

Built and structured three separate websites (Shilaj, Tragad, and a main school website) to improve local search presence and make it easier for parents to find the right branch.

The main Divya Jyot School website (13 pages) was structured to present overall school information, admissions, and core details. The Shilaj website (23 pages) was built with detailed content to target location-based searches and provide complete information for parents. The Tragad website is currently under development, planned to follow the same structured and search-focused approach.

Each website focuses on clear navigation, admission visibility, and easy access to important information for parents.
  • 13-Page Main Website
  • 23-Page Shilaj Website
  • Tragad Website (In Progress)
  • Admission-Focused Page Structure
  • SEO-Friendly Page Setup & Content Structure

SEO EXECUTION

Search Visibility & Admission Growth

Improved search visibility for school and admission-related queries through keyword targeting, on-page optimization, and location-based SEO across multiple websites.

Performance showed steady growth, with clicks increasing from 1.53K to 1.83K, sessions from 1,555 to 1,847, and CTR improving from 1.1% to 1.4%. Average keyword position also improved from 5.7 to 5.3, reflecting better rankings.

High-intent keywords saw strong movement, including “Best English Medium School in Ahmedabad” shifting from #7 to #2, along with multiple keywords ranking on Page 1. The brand also maintained strong visibility on Google Maps for admission-related searches.

Additionally, the website started appearing across AI-based search platforms, improving overall discovery.
  • Keyword Targeting & On-Page Optimization
  • Local SEO for Multiple Locations
  • Blog Content for Parent Queries
  • Continuous Performance Tracking
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CONTENT EXECUTION

Ongoing Social Media Rollout

Content Planning & Publishing

Executed a consistent content plan centered on school activities, student engagement, and admission communication. Content included event highlights, classroom interactions, and short video formats to give parents a clear understanding of the school environment.
The approach focused on maintaining regular visibility while presenting the school’s daily operations, facilities, and student experience in a structured and easy-to-follow manner.

Reels & Short-Form Videos

School Activities & Campus Experience Content

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Organic Clicks

Increase in search-driven traffic through consistent SEO efforts.

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Website Sessions

Growth in user visits driven by improved search visibility.

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Instagram Views

Strong content reach achieved through regular posting and reels.

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Keyword Position

“Best English Medium School in Ahmedabad” ranked on Page 1, improving admission visibility.

SOCIAL MEDIA DESIGN

School Activities & Admission Creatives

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“We’ve seen a clear improvement in how parents interact with us online. The information is easier to access, and more people are reaching out during the admission period.”

Divya Jyot School

CBSE School, Ahmedabad

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