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Dr. Ishan Shah

Dr. Ishan Shah is an Ahmedabad-based gastro and laparoscopic surgeon known for treating a wide range of digestive health conditions. The goal was to establish a strong and dependable digital presence that attracts patients, improves discoverability on search platforms, and builds trust through consistent communication.
To achieve this, we deployed a performance-focused digital approach integrating social media, search optimization, paid campaigns, and website improvements. The strategy was designed to increase patient inquiries, strengthen visibility across high-intent searches, and create a content ecosystem that educates and engages potential patients.

Project Scope

Social Media Marketing, SEO, Paid Campaigns, Website development

Platforms Covered

Instagram, Facebook, Google (Search & Ads), Website

Key Focus Areas

Lead Generation, Content Strategy, Performance Marketing, Search Visibility

Execution Focus

Multi-Channel Patient Acquisition & Search Visibility

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Integrated Content & Visual Communication Execution

Developed structured content focused on delivering clear and accessible medical information while maintaining consistency across all communication formats. Social media creatives were designed to highlight treatments, patient awareness topics, and doctor-led insights, ensuring relevance and engagement across platforms.
Alongside digital execution, a variety of offline and visual assets were created, including pamphlets, banners, magazine-style designs, and informative booklets to simplify complex medical concepts for patients. Content was also produced in Hindi, Gujarati, and English to improve accessibility and connect with a wider audience across different regions.
  • Social Media Creatives & Ad Designs
  • Pamphlets, Banners & Magazine
  • Informative Patient Booklets
  • Multilingual Content Execution (Hindi, Gujarati, English)

EXECUTION HIGHLIGHTS

Integrated Digital & Content Execution

Social Media Management

Executed a consistent content plan centered around patient awareness, treatment education, and doctor-led insights to maintain regular engagement across platforms.

Creative & Visual Design

Developed structured creatives focused on simplifying medical information through clear visuals, ensuring easy understanding and strong communication.

Content & Communication Assets

Created informative materials including pamphlets, banners, and booklet formats designed to present medical information in a simple and accessible manner.

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MAGAZINE & BOOKLET DESIGN

Patient-Focused Informational Presentation

Designed structured magazine-style layouts and informative booklets to present medical topics, treatments, and health awareness content in a clear and easy-to-understand format.

SEO EXECUTION

Search Visibility & Ranking Growth

Implemented a structured SEO strategy to improve keyword rankings and strengthen organic presence across high-intent medical searches.

  • Keyword Targeting & On-Page Optimization
  • Technical SEO Fixes & Website Structuring
  • Blog Content for Search Intent
  • Continuous Keyword Ranking Improvements

WEBSITE DEVELOPMENT

Structured & Patient-Friendly Experience

Designed and optimized the website to ensure clear navigation, informative content flow, and improved patient interaction.
  • User-Friendly Navigation & Structure
  • Treatment & Service Page Optimization
  • Mobile-Responsive Design
  • Content Alignment with SEO Strategy
  • Conversion-Focused Layout for Patient Inquiries

CONTENT EXECUTION

Consistent Social Media Rollout

Content Planning & Publishing

Executed a structured content calendar focused on patient awareness, treatment education, and doctor-led insights, ensuring regular visibility and sustained engagement across social platforms.

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Reels & Short-Form Videos

Patient Awareness & Engagement Content

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Leads Generated

Consistent patient inquiries driven through integrated social media and paid campaigns.

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Instagram Reach

Significant visibility growth achieved through continuous content execution and engagement strategy.

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Facebook Views

High-scale content distribution contributes to strong audience reach and awareness.

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Top Keyword Rankings

Strong positioning achieved across Google and even appearing in AI search queries.

SOCIAL MEDIA DESIGN

Patient-Focused Creative Communication

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“The overall execution led to noticeable improvements in patient reach, digital visibility, and content communication. From consistent social media efforts to search optimization and structured content, the approach helped strengthen online presence and support patient engagement.”

Dr. Ishan Shah

Gastroenterologist, Ahmedabad

Let’s-Build-a-Strong-Patient-Acquisition-System

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Let’s Build a Strong Patient Acquisition System

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